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Online booking for every kind of service business

One booking system, tailored to your trade. Customers book from Google or your website and get reminders so they turn up.

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No contract · No commission · Set up in 10 minutes

Built around how your trade works

The booking system is the same; what customers see is tailored to your trade.

  • Garages and MOT centres

    MOT and service bookings, number-plate lookup and MOT due-date reminders.

    See how it works
  • Dog groomers

    Prices by dog size and coat, extras, and reminders every 6 to 8 weeks.

    See how it works
  • Cleaners

    Prices that update by room, regular visits and end-of-tenancy quotes.

    See how it works
  • Plumbers and heating engineers

    Emergency call-outs, quotes with photos and annual boiler service reminders.

    See how it works
  • Electricians

    Quotes with photos, fault finding and EICR renewal reminders.

    See how it works
  • Physios and clinics

    New-patient forms, practitioner choice and follow-up reminders.

    See how it works
  • Fitness & bootcamps

    Class timetables, waitlists, online class links and 1:1 sessions.

    See how it works
  • Other businesses

    Appointments, quote requests, questions and call backs for any local business.

    See how it works

What every business gets

Every plan includes the same booking system, whatever your trade.

FeatureWhat it does
Google Book online buttonCustomers book straight from your Google Business Profile.
Booking page and website widgetYour own booking link, plus a booking button for your website if you have one.
Confirmation and reminder textsCustomers get a text when they book and a reminder before, so they turn up.
"Due again" remindersCustomers get a text when their next MOT, groom, service or check is due.
Missed-call text-backIf you can't answer, the caller gets a text with your booking link.
Google review requestsAfter each job, customers get a text asking for a Google review.
Owner dashboardSee and manage bookings, customers and reviews from your phone.

Also works for

  • Barbers
  • Beauty and nails
  • Mobile mechanics
  • Tyre fitters
  • Car valeting
  • Window cleaners
  • Carpet cleaners
  • Gardeners
  • Pest control
  • Personal trainers
  • Driving instructors
  • Tutors
  • Massage therapists

Don't see your trade? Most businesses that take appointments or jobs can use Well Served. Tell us what you do and we'll set it up.

Questions, answered

See pricing or the full FAQ.

Any UK business that takes appointments or jobs: trades, garages, cleaners, groomers, clinics, beauty and more. Each gets services and questions that suit their trade.

No. The Book online button works from your Google Business Profile, and you get your own booking link. If you have a website, we add a booking button to it.

Plans start from £49 a month with no contract and no commission on bookings. See pricing for what's in each plan.

Yes. Customers can request a quote with a description and photos, and you reply with a price.

We do. We build your booking page from your Google listing and add your services and prices.

Last updated:

Start taking bookings from Google this week